Custom AI Assistants Terms of Use

These Terms of Use (“Terms”) govern your access to and use of the Custom AI Assistants service (the “Service”) provided by Lincoln Cannon LLC (“Lincoln Cannon LLC,” “we,” “us,” or “our”), a Utah limited liability company with a registered address at 50 W Broadway 333 #73216, Salt Lake City, UT 84101. By requesting a quote, accepting a written engagement, receiving assistant credentials, embedding an assistant on a website, or otherwise accessing the Service, you (“you,” “Customer”) agree to these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization.

“End User” means any person who interacts with an assistant you deploy.

If you do not agree to these Terms, do not access or use the Service.

These Terms cover the embedded assistant service. Hosted API access, single sign-on (SSO), and MCP gateway access, if provided, are governed by a separate integration agreement.

1. Description of Service

The Service provides configured, AI-powered conversational assistants for deployment on Customer websites. Each assistant is configured for the Customer’s content and use case, registered to the Customer’s authorized domain, and embedded by means of a single JavaScript tag. Assistants render replies in streaming form, maintain conversation context within a session, and can take account of the page on which a visitor is interacting. Assistants are built on third-party foundation models hosted on Amazon Web Services infrastructure, with platform-level safety controls (guardrails) applied by Lincoln Cannon LLC in addition to configuration-level constraints.

2. Not Medical, Mental-Health, Legal, or Financial Advice

Assistant outputs are provided for informational and educational purposes only. The following disclosure and limitation applies to the Service and to every End User of an assistant, worldwide, and is reproduced here verbatim from the Lincoln Cannon LLC Terms & Conditions:

“AI Assistants — Disclosure and Limitations. Our services may include AI-powered assistants. You acknowledge that (a) you are interacting with an artificial intelligence, not a human; (b) the assistants do not represent themselves as, and are not, licensed professionals in any field, including medical, mental-health, legal, or financial; (c) assistant outputs are informational only, may be inaccurate, and are not professional advice; and (d) you should consult a qualified licensed professional before acting on any information provided. This applies to all users worldwide.”

Assistants do not provide medical, mental-health, legal, or financial advice, do not diagnose or treat any condition, and are not a substitute for a licensed professional. Assistants are not medical devices. Where an assistant is configured for health-science, research, philosophical, religious, or similar subject matter, its responses remain general and informational; they are not individualized professional guidance.

Assistants disclose their non-human status and these limitations to End Users at the start of each session, including for returning visitors, and restate them on request. You must not disable, obscure, delay, shorten, or contradict those disclosures (see Section 5).

3. Accounts, Credentials, and Domain Registration

• Assistants are registered to the domain or domains you authorize. You must not deploy an assistant on a domain that has not been registered for it.
• You are responsible for keeping any credentials, keys, or embed identifiers issued to you confidential, and for all activity occurring under them. Do not publish, share, or transfer them, and do not include them in any file or repository you share with third parties, except to your own agents acting on your behalf under these Terms.
• Notify us promptly at admin@lincolncannon.co if you suspect unauthorized use of your assistant, credentials, or embed.
• We may rotate, suspend, or revoke credentials to protect the security or integrity of the Service.

4. Plans, Usage, and Usage Measurement

Access is provided under the terms of your written quote or engagement. Pricing is usage-based: usage is monitored and billed monthly, with a minimum of $5 per month and no fixed ceiling — cost scales with conversation volume and assistant complexity. Any setup cost is disclosed in your quote before commitment.

We may enforce reasonable usage or rate controls to protect service integrity, and may change pricing and usage terms on prospective notice.

5. Acceptable Use and Customer Configuration Obligations

You agree not to, and not to permit any person acting on your behalf to:

(a) Disclosure integrity.

• Disable, remove, shorten, soften, obscure, delay, or make conditional the AI-disclosure statement or the not-a-licensed-professional statement described in Section 2, or configure an assistant in a manner that contradicts them.
• Represent, or configure an assistant to represent or imply, that an End User is interacting with a human being.
• Represent, or configure an assistant to represent or imply, that the assistant is a licensed professional in any field, or that it holds professional credentials, licensure, or clergy status.

(b) Professional-services boundary.

• Configure, market, or hold out an assistant as providing mental-health therapy, or as able to manage, treat, diagnose, or provide clinical guidance for any mental-health or medical condition.
• Configure an assistant to give individualized medical, mental-health, legal, or financial advice, including diagnosis, treatment plans, dosing guidance, legal opinions on an End User’s situation, or individualized investment recommendations.
• Remove or defeat the platform-level refusal and referral behaviors that route such requests to a qualified licensed professional, including crisis-referral behavior.

(c) Relationship-simulation and engagement mechanics. You must not configure an assistant to:

• Ask End Users unprompted or unsolicited emotion-based questions beyond a direct response to the End User’s request;
• Claim or imply feelings, emotional attachment, or an ongoing personal relationship with an End User;
• Use engagement-prolonging tactics, including guilt, manufactured urgency, or discouraging an End User from ending the conversation;
• Offer rewards, streaks, or other engagement incentives within the assistant interaction.

These restrictions are material, not cosmetic. They are the operative basis on which the Service sits outside the “mental health chatbot” and “AI companion” definitions in current state statutes, and a configuration that departs from them can create regulatory exposure for both parties. Configuration changes touching Section 5(a)-(c) require prior written agreement.

(d) Customer flow-down responsibility. The following applies to persona-configured and customer-configured assistants:

“Customers deploying persona-configured assistants are responsible for applying these disclosure and boundary requirements in their own jurisdictions.”

(e) General.

• Use the Service in violation of any applicable law or regulation, including data-protection, consumer-protection, and advertising law;
• Use the Service to make or support automated decisions that materially affect an individual’s access to health care, insurance, credit, employment, housing, or education without appropriate legal basis, disclosure, and human oversight;
• Submit or invite protected health information except as permitted under Section 6;
• Attempt to reverse engineer or extract the underlying models, prompts, or configuration except to the extent such restriction is prohibited by law;
• Circumvent usage controls, authentication, domain registration, or security controls;
• Resell or redistribute assistant access as a substantially similar standalone product without a separate written agreement;
• Introduce malware, or interfere with or disrupt the integrity or performance of the Service;
• Misrepresent the source, accuracy, capabilities, or basis of assistant outputs.

6. Customer Data, End-User Session Data, and PHI

• Customer Content. You are responsible for the content, documents, and configuration you supply for assistant training and tuning (“Customer Content”), including ensuring you have all rights and lawful bases necessary to supply it and to have it used to generate assistant responses.
• End-User session data. Assistant sessions generate prompts, replies, session identifiers, and related context (“Session Data”). We retain Session Data indefinitely until removal is requested. An End User or Customer may request deletion of Session Data at any time by contacting admin@lincolncannon.co. Session identifiers and transcript content may also persist in the End User’s own browser storage until cleared by that End User.
• Notice to End Users. You are responsible for providing your End Users with the privacy notice and any consent or opt-out mechanism required in your jurisdiction covering assistant interactions, including the retention and deletion terms above, and for linking your privacy policy from the surface on which the assistant is deployed.
• Sensitive personal information. You must not configure an assistant to solicit sensitive personal information, and you must not encourage End Users to submit information they do not want processed for the purpose of providing the Service.
• Protected health information (PHI). No HIPAA Business Associate Agreement (BAA) is currently offered for the Service. You must not submit or invite PHI in any manner that requires a BAA unless and until a BAA and any required safeguards are executed in writing with Lincoln Cannon LLC.
• Data-protection roles. Where you deploy an assistant to your own End Users, you will generally act as controller and Lincoln Cannon LLC as processor with respect to Session Data. You are responsible for providing notice and obtaining any legal basis or consent required. See the Privacy Policy regarding our role. A data processing addendum is not included in these Terms; contact admin@lincolncannon.co if you require one.

7. Intellectual Property

The Service, its documentation, the assistant platform, and the software implementing it are owned by Lincoln Cannon LLC and its licensors. We grant you a limited, non-exclusive, non-transferable, revocable license to embed and use your configured assistant, and to use its outputs, in accordance with these Terms. You retain ownership of your Customer Content and of your website. Underlying foundation models are licensed from third-party providers; nothing here grants you rights in those models beyond your use of the Service. Assistant outputs may not be unique to you and similar outputs may be generated for others.

8. Fees and Payment

Fees are usage-based and billed monthly through our third-party payment processor, subject to the monthly minimum stated in Section 4. Access is month-to-month, with no long-term commitment. You may cancel at any time; cancellation takes effect at the end of the then-current billing month. You authorize recurring charges. Fees, including usage already incurred and the monthly minimum for the then-current billing month, are non-refundable except as required by law or expressly stated. Failure to pay may result in suspension or termination of access.

9. Service Availability; Changes

We target high availability but do not guarantee uninterrupted or error-free service, and we do not offer a contractual uptime commitment or service-level credits unless expressly stated in your written agreement. We may modify, suspend, or discontinue any part of the Service, or change the underlying foundation model or infrastructure, with reasonable notice for material adverse changes where practicable.

10. Disclaimers of Warranty

THE SERVICE AND ALL ASSISTANT OUTPUTS ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT ASSISTANT OUTPUTS ARE ACCURATE, COMPLETE, OR CURRENT, THAT THEY ARE SUITABLE FOR ANY CLINICAL, DIAGNOSTIC, MEDICAL, LEGAL, OR FINANCIAL PURPOSE, OR THAT AN ASSISTANT WILL NEVER PRODUCE AN INCORRECT OR UNINTENDED RESPONSE.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LINCOLN CANNON LLC WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO THE SERVICE. OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) USD 500. THE FOREGOING LIMITATION DOES NOT APPLY TO DAMAGES ARISING FROM A PARTY’S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

12. Indemnification

You will indemnify and hold harmless Lincoln Cannon LLC from claims arising out of (a) your use of the Service in violation of these Terms or law, (b) your Customer Content, (c) your configuration of an assistant, including any configuration inconsistent with Section 5, and (d) your representations to End Users regarding assistant capabilities, including any representation of human identity, professional licensure, or medical, mental-health, legal, or financial advice capability.

13. Term and Termination

These Terms remain in effect while you have an active assistant deployment or account. You may terminate by cancelling and removing the embed from your site. We may suspend or terminate for breach, non-payment, or to protect the Service or its End Users, including for configuration that violates Section 5. On termination we will disable the assistant; Session Data deletion follows Section 6 on request. Sections 2, 5(a)-(d), 6-7, 10-12, and 14 survive termination.

14. Governing Law; Disputes

These Terms are governed by the laws of the State of Utah, without regard to conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the Service will be resolved exclusively in the state or federal courts located in Salt Lake County, Utah, and you consent to the personal jurisdiction and venue of such courts. Disputes under these Terms are not subject to mandatory arbitration.

15. Changes to These Terms

We may update these Terms; material changes will be posted with an updated effective date and, where appropriate, notified to Customers. Continued use after changes take effect constitutes acceptance.

16. Contact

Questions about these Terms: admin@lincolncannon.co · Lincoln Cannon LLC, 50 W Broadway 333 #73216, Salt Lake City, UT 84101.

Effective date: August 24, 2026

Last updated: August 24, 2026